Kuala Lumpur, July 07, 2018 – After announcing the opening of enrollment for the third UD Extra Mile Challenge (UDEMC) last month, the search for a local champion - Malaysia’s most skilled and efficient UD Quester driver who can best illustrate the brand values and spirit of UD Trucks has begun!
The UDEMC, organized by UD Trucks and its sole distributor partner in Malaysia, Tan Chong Industrial Equipment Sdn Bhd (TCIE), is a friendly drivers’ competition aimed at increasing drivers’ competency through skills enhancement and knowledge on how to maximize the capability of a UD Quester heavy-duty truck.
Truck drivers are the unsung heroes of the economy as they travel across the nation to perform their duties. With the help of smart logistics enabled by the innovative features on the UD Quester, they are able to plan and manage their duties more competently and effectively which ultimately result in fuel efficiency, lower costs for the company and making roads a safer place for everyone. The UDEMC is the first ever drivers’ competition organized by a Japanese truck brand locally, where the winner of the local edition will represent Malaysia in the Global Finals in Japan later part of this year.
“The UD Extra Mile Challenge was designed based on UD Trucks’ brand promise of ‘Going the Extra Mile’, as embodied by our company values, quality products and services. We always go the extra mile in everything we do and we are always looking for ways to provide our customers with the optimum transport solutions – to provide ultimate dependability. Thus, apart from building and selling trucks that our customers can rely on, we take high regard on how we can continue supporting in the aftersales period. This is where UDEMC comes in, as it teaches drivers on fuel efficiency, good driving techniques and behaviors with the aim of enhancing the drivers’ skills and confidence which will then allow them to carry out their jobs efficiently,” said Filip Van den Heede, Managing Director Hub Malaysia, UD Trucks.
A total of more than 40 UD Quester truck drivers from all over Malaysia have entered the pre-selection rounds of the competition. The first of the four pre-selection rounds kicked off recently on July 7 in TCIE Batu Caves. The next three pre-selection rounds will take place in TCIE Johor Bahru, Johor on July 14, TCTS Bukit Mertajam, Penang on July 21 and the latest location added to the competition, Edaran Setia Auto Sdn Bhd in Kuantan on July 28.
“As the long-time partner of UD Trucks in Malaysia, Tan Chong Industrial Equipment Sdn Bhd believes that UDEMC is an excellent platform for us to prove our commitment to customers and the fact that we have always placed great importance on aftermarket support too. UDEMC is a competition tailored to deliver many advantages to both the truck drivers and UD Quester fleet owners, as drivers who have been guided through it learnt how to maximize the innovative features of a UD Quester truck, thus making them better drivers and more efficient in achieving the highest truck uptime and reduce operational costs,” said Jaclyn Loy, Chief Operating Officer, Tan Chong Industrial Equipment Sdn Bhd.
“Due to the overwhelming response from last year’s competition, we have decided to add another location for the pre-selection making it more accessible for enthusiastic UD Quester drivers from the East Coast,” she added.
The UDEMC is an annual drivers’ competition held in stages – pre-selection, local finals and global finals. Enthusiastic UD Quester drivers will be tested on several elements which include pre-inspection, fuel efficiency and safety, and drivability.
During the pre-selection stage of the competition, contestants will be given a presentation on competition concept, rules, scoring and shown ways to maintain truck uptime. Subsequently, they will be tested on pre-inspection then they will be assessed on their knowledge and skills through a theory test. A total of 10 contestants who scores the highest points will qualify for the UDEMC Malaysia final in August 2018.
At the final round of the competition, contestants will be assessed based on overall best scoring for Best Pre-Drive Inspection, Best Fuel Consumption and Best Driving Skill, where a winner of each category will also receive an award.
An all-expense paid trip to Japan to represent Malaysia at the UDEMC Global Final 2018 awaits the local champion. Additionally, the winner will also walk away with Quester Parts voucher worth RM2,000 and an exclusive driver training session held in the winner’s company for all the drivers. Apart from these, each sub-category winner will also take-home Quester Parts voucher worth RM500.
For more information on TCIE and UD Trucks, please call 03-61899832.